BEHIND THE VEIL: THE ENERGETICS OF PRODUCT VS. SERVICE BASED BUSINESSES

It’s really hard to discern between awesome, amazing, authentic companies in this world and companies that just have a really great brand and look really nice and shiny from the outside but aren’t. We live in this digital age where branding and imagery and perception can be misconstrued with the truth or reality. — Michelle Pellizzon

EPISODE DESCRIPTION

Do you know what’s hot? Consciously consuming. Do you know what’s even cooler than hot? Knowing the difference between which companies to invest your time and money in, and which ones are snake oil. In this episode, Michelle explains the difference between service-based and product-based businesses, their energetics, and how to navigate and evaluate them as both a consumer, budding entrepreneur, or a seasoned business owner.

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The Twelfth House

When you understand the types of businesses that exist and the energy behind them, you almost have x-ray vision because you’re able to pull the curtain back on the brands, products, and services that you might be thinking about buying from or getting involved with as a…