SEO FOR BEGINNERS: WHAT YOU NEED TO KNOW TO GET STARTED IF YOU’RE A CONTENT CREATOR OR E-COMMERCE PLATFORM

SEO is not that deep. It’s not that complicated. It’s pretty honestly pretty simple when you understand how it works. It’s also way more intuitive like I said, and way more creative than most people are pegging it out to be. — Michelle Pellizzon

EPISODE DESCRIPTION

SEO doesn’t have to be boring — it can be magically intuitive too! Today team Holisticism is breaking down SEO 101 (SEO for babies) and why it’s helpful to understand it whether you’re creating content for your business or your brand (even if that’s just lil ol’ you). Stick around till the end of the episode for this week’s Witch of the Week, as we grapple with the complex ideas of body neutrality in an age of digital dysmorphia.

In this episode we discuss:

• SEO: the what, the how and the why
• Keywords, search intent, Google’s algorithm, Google AdWords
• How to optimize your content to rank higher on Google’s search
• Algorithms can be racist, sexist, and oppressive
• Knowing your ideal client before honing your SEO
• Michelle’s Witch of the Week: Bethany C. Meyers
• Digital dysmorphia and body neutrality

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